Newspapers, magazines and direct mail belong to print media. Paid, Owned, and Earned Media: Comparison There are basically two media approaches to choose from. Advertising media BY SMART LEARNING WAY 2. Advertising gets to people through different forms of communication. Social media advertising is a popular choice for small businesses, because the cost is relatively affordable and you can be highly selective with the audience you target. Advertising has evolved into a vastly complex form of communication, with literally thousands of different ways for a business to get a message to the consumer. It may be categorised according to media, type of products, type of appeals and so on. It’s where the great audience lives. Newspapers: It is the most common and the oldest media used by marketers. Print ads in a newspaper are a common form of advertising media. Media like TV, Radio, Print, Outdoor and Internet are instruments to convey an advertising message to the public. The advertising media types According to IBISWorld (2019), advertising media play a vital role in the development of the economy. As time passed, humans invented various modes to deliver news to a mass audience. Online, digital, print, television and radio advertising are all types of advertising media. A decade ago, marketers needed to know only a few of the advertising tools or media. Types of advertising media: Television: appropriate for big businesses that sell consumer goods to mass markets. Facebook Advertising. This is an effective way to advertise as you can advertise powerful messages using audio/video clips or even still images. Types (or Classification) of Advertising Media: Major advertising media, as shown in figure 2, include press media, direct advertising, outdoor media, audio-visual media, advertising specialties, and others. Advantage---Television Advertising - Large Audience Radio Advertising - Low cost, local targets ... rich media advertising. ADVERTISEMENTS: Everything you need to know about the types of advertising. Advertising media 1. Calculating your return on investment in dollars is difficult, but you need to establish measurable goals, such as a percentage increase in awareness, to evaluate success. But today, they need to be aware of various advertising options available to survive in the market. Posters and billboards: appear on variety of locations and carry small messages. Here are some of the best types of advertising used by small businesses to promote a product, service or content: 1. Choose from 500 different sets of advertising media types flashcards on Quizlet. Radio: can be used for both, targeting a wide audience or a local audience (through a local radio station). Table of Contents. There is no streamlined methodology to differentiate different kinds of advertising. A media is a means to carry a message to its audience and it has been a part of human society since ancient times. Adm. Dept. 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